As a foundation unit for the Masters of commence, MKTG5001 would often be the only marketing unit students would undertake in their studies. This means that the need to be relevant and valuable is intensified to hold this cohort’s attention. It was for this reason that the mid and final exams were replaced with a novel scaffolded reflective assessment, that focused on student-led learning, by contextualizing the unit’s elements within the students’ current and future life. This connection and authenticity had the additional advantage of minimising academic integrity issues due to its innovative submission process and student-to-teacher connection.
Teaching@Sydney