A case-study of using a unique ‘Lane 2 approach’ assessment in a first year Business undergraduate unit, where 500 students compared their own macroenvironmental business analyses on an Australian company with a ChatGPT-generated version. This innovative method enhanced understanding of ChatGPT’s capabilities and limitations, fostering critical thinking and ethical usage. Surveys revealed a significant shift in students’ perceptions, recognizing ChatGPT as a useful but limited tool, crucial for real-world business impacts. This approach offers valuable insights for similar educational strategies.